Society Info

The area is split into 2 postcode areas LA2 (Cockerham and the area south of the estuary) and LA3 (Heysham and north of the estuary)

The info is from ACORN stats. It is is a geodemographic segmentation of the UK’s population which segments small neighbourhoods, postcodes, or consumer households into 5 categories, 17 groups and 56 types. So it takes the centre postcode of the area and creates the profile from that.

LA2 - Cockerham Area

General Statistics

            Family Income                       medium

            Interest in current affairs        medium

            Housing with mortgages          low

            Educated to degree level        medium

            Couples with children             medium

            Have satellite tv                     high

Fall into the type 6 category in ACRON

            Category        Wealthy achievers

            Group            Affluent greys

            Type              Farming communities

Many live in farming community, these communities are found in rural areas where the economy is underpinned by agriculture.

People tend to be 45-65 with older children who have left home. They have modest incomes and live in large detached houses and farms. Need cars to get access their location most people have 2 cars.

Not a great deal of spare cash for financial investments. They are happy to use credit cards but are not high spenders. One in 5 is an agricultural worker and they have long working days. 30% work 49+ hours a week. So their spare time is limited. They have interests in wildlife, the environment and wildlife and have hobbies like gardening and hiking. As agricultural demands are year round they tend not to go on many holidays. Rely on tv and radio for news and paper preference is Daily and Sunday Telegraph.

LA3 – Heysham

  Family Income                       medium

            Interest in current affairs       low

            Housing with mortgages        high

            Educated to degree level      medium

            Couples with children           low

            Have satellite tv                   medium

Fall into the type 24 category in ACRON

            Category        Comfortably off

            Group             Starting out

            Type                Young couples in flats or terraces

Mainly people in their late 20-30’s, single couples who are just starting out. Property tends to be small terraced housing or purpose built flats (1or2 beds). There are some rentals but mainly first time mortgagers, there are high levels of mortgage protection. They have higher than average GCSE and Alevels and degree qualifications are in line with the national average. They are generally one car households and company cars are in the £5k-£10k price range.

Income is likely to be £20-£40k, regular savings and ISAs are common.The internet is used for buying insurance and financial products, CDs and clothes. Leisure activities include the cinema, pubs, eating out, sports (football and golf).

Kate