The area is split into 2 postcode areas LA2 (Cockerham and the area south of the estuary) and LA3 (Heysham and north of the estuary)
The info is from ACORN stats. It is is a geodemographic segmentation of the UK ’s population which segments small neighbourhoods, postcodes, or consumer households into 5 categories, 17 groups and 56 types. So it takes the centre postcode of the area and creates the profile from that.
LA2 - Cockerham Area
General Statistics
Family Income medium
Interest in current affairs medium
Housing with mortgages low
Educated to degree level medium
Couples with children medium
Have satellite tv high
Fall into the type 6 category in ACRON
Category Wealthy achievers
Group Affluent greys
Type Farming communities
Many live in farming community, these communities are found in rural areas where the economy is underpinned by agriculture.
People tend to be 45-65 with older children who have left home. They have modest incomes and live in large detached houses and farms. Need cars to get access their location most people have 2 cars.
Not a great deal of spare cash for financial investments. They are happy to use credit cards but are not high spenders. One in 5 is an agricultural worker and they have long working days. 30% work 49+ hours a week. So their spare time is limited. They have interests in wildlife, the environment and wildlife and have hobbies like gardening and hiking. As agricultural demands are year round they tend not to go on many holidays. Rely on tv and radio for news and paper preference is Daily and Sunday Telegraph.
LA3 – Heysham
Family Income medium
Interest in current affairs low
Housing with mortgages high
Educated to degree level medium
Couples with children low
Have satellite tv medium
Fall into the type 24 category in ACRON
Category Comfortably off
Group Starting out
Type Young couples in flats or terraces
Mainly people in their late 20-30’s, single couples who are just starting out. Property tends to be small terraced housing or purpose built flats (1or2 beds). There are some rentals but mainly first time mortgagers, there are high levels of mortgage protection. They have higher than average GCSE and Alevels and degree qualifications are in line with the national average. They are generally one car households and company cars are in the £5k-£10k price range.
Income is likely to be £20-£40k, regular savings and ISAs are common.The internet is used for buying insurance and financial products, CDs and clothes. Leisure activities include the cinema, pubs, eating out, sports (football and golf).
Kate
Kate